The Certified Luxury Home Marketing Specialist (CLHMS) designation is a prestigious certification for real estate professionals specializing in the upper-tier market, granted by The Institute for Luxury Home Marketing. It is recognized as the mark of accomplishment in luxury markets around the world and the official luxury designation of many national and international brands.The designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.
Key Aspects of the CLHMS Designation:
- Requirements: Unlike other luxury certifications where the only requirement is training, agents with the CLHMS™ real estate designation have proven expertise in the upper tier. Through a simple application process, agents submit documentation of their closed luxury transactions within the top 10% of their local market, closed within 24 months of application.
- Focus Areas: Training covers the luxury buyer/seller mindset, marketing, pricing, negotiation, and working with high-net-worth individuals.
- Benefits: Known as a high-earning designation, it provides members with specialized marketing tools, networking opportunities, and credibility with affluent clients.
- Renewal: To maintain the designation and use the branding, members must maintain their Institute Membership.
- Million Dollar GUILD: Agents who achieve this designation and later close a property at $1 million or higher can earn the higher-level Million Dollar GUILD recognition.
The Institute for Luxury Home Marketing is recognized as a premier organization for training agents to handle the unique needs of luxury properties. The Certified Luxury Home Marketing Specialist™ designation is a mark of individual accomplishment. It is not awarded at the team or company level.
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